Post by account_disabled on Dec 20, 2023 7:15:22 GMT
I explain in 25 points how the LinkedIn algorithm works for publications. Should trust exclude control? (12,000 readers). Article drawn from my personal experience and where I tell how too much confidence and too little control led me to a bad recruitment with serious consequences. How to prospect well? We must insist (9,000 readers). When preparing this summary, I did not expect that this article would have been the most successful. In fact, it is the only one to be in the 5 most read, the 5 most liked and the 5 with the best engagement. One of two things: Either the subject fascinates: I explain that salespeople make between 0 and 2 follow-ups and that prospects begin to take a salesperson into account after more follow-ups.
Either people were surprised to see Jean-Claude Dusse on LinkedIn (this is not usual) and came Email Data to see out of curiosity. However, given that the article was among the most liked and commented on, I lean more towards the first answer. Digital Marketing: Don't throw money away (8,500). I published this article for the first time in February 2017. A failure: 246 readers, 32 Likes, 4 comments. I was disappointed and didn't understand. The article deserved better. I didn't rewrite it. I republished it as is, without changing a comma, a few weeks later in July 2017. Results: 8,500 readers (30 times more), 330 likes (*10), 32 comments (*4) and 139 reshares. Timing can therefore have an impact on LinkedIn. The commitment is different. The news was perhaps also less dense the 2nd time.
As a modification of an article does not result in a new article notification, in the event of poor performance, it should not be modified, it should be republished another day. I explain in this article, with supporting figures, that every year colossal budgets are thrown out the window when deploying a digital marketing strategy or campaign. LinkedIn: hunters don't look at your profile (6,800 readers). The only article devoted to recruitment in this list. This again comes from my personal experience. Several hunters contacted me on LinkedIn for positions that were completely “off the mark” in relation to my profile and my background. So I tried to understand: they contacted me without looking at my profile. The comments show that I am not an isolated case.
Either people were surprised to see Jean-Claude Dusse on LinkedIn (this is not usual) and came Email Data to see out of curiosity. However, given that the article was among the most liked and commented on, I lean more towards the first answer. Digital Marketing: Don't throw money away (8,500). I published this article for the first time in February 2017. A failure: 246 readers, 32 Likes, 4 comments. I was disappointed and didn't understand. The article deserved better. I didn't rewrite it. I republished it as is, without changing a comma, a few weeks later in July 2017. Results: 8,500 readers (30 times more), 330 likes (*10), 32 comments (*4) and 139 reshares. Timing can therefore have an impact on LinkedIn. The commitment is different. The news was perhaps also less dense the 2nd time.
As a modification of an article does not result in a new article notification, in the event of poor performance, it should not be modified, it should be republished another day. I explain in this article, with supporting figures, that every year colossal budgets are thrown out the window when deploying a digital marketing strategy or campaign. LinkedIn: hunters don't look at your profile (6,800 readers). The only article devoted to recruitment in this list. This again comes from my personal experience. Several hunters contacted me on LinkedIn for positions that were completely “off the mark” in relation to my profile and my background. So I tried to understand: they contacted me without looking at my profile. The comments show that I am not an isolated case.